A fishing tender with 65,000 pounds of Bristol Bay red king crab arrives at Peter Pan in King Cove for processing in 2011. Photo by Margaret Bauman for The Cordova Times

A collaborative marketing plan is in the works for the summer of 2024 by two major seafood entities, in an effort to better educate seafood lovers on how wild Alaska salmon gets from the boat to their dinner plates. 

Copper River/ Prince William Sound Regional Seafood Development Association (RSDA) and Bristol Bay Regional Seafood Development Association announced on April 30 plans for digital content on their websites and social media platforms to showcase authentic tales of both fisheries and their salmon, with an emphasis on sustainability and environmental impact. 

Combining this information with fishing narratives, they aim to give consumers enough increased knowledge to understand why wild Alaska salmon is the best choice at the marketplace. 

“With both regions’ fishing seasons, U.S. consumers, retailers and restaurants have a wonderful opportunity to savor fresh wild Alaska salmon from early May through the summer months,” said Lilani Dunn, executive director of the Bristol Bay RSDA. 

“We are thrilled to join forces with another regional marketing group to inform and celebrate the exceptional qualities of wild Alaska salmon,” said Christa Hoover, executive director of the Copper River/ Prince William Sound RSDA. 

Consumers will be able to follow along with the effort of the two RSDAs on their social media accounts, newsletters and websites. 

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The Copper River/Prince William Sound Marketing Association, a fishermen-funded regional entity, works for 560 commercial salmon fishermen in Southcentral Alaska to build brand awareness and consumer preference for wild Copper River king, sockeye and coho salmon, as well as Prince William Sound sockeye, keta and pink salmon. Learn more at copperrivermarketing.org.  

The Bristol Bay RSDA is a fishermen-funded group whose mission is to increase the value of the Bristol Bay fishery through education, quality outreach and marketing. Learn more at bbrsda.com

This story was originally published in the May 3 issue of The Cordova Times.

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