Pollock producers looking to build brand identity

A trade group aiming to build the brand identity for wild Alaska Pollock in North America has issued a request for partnership proposals to increase interest in the mild flavored white fish, known for its delicate and flaky texture.

The Association of Genuine Alaska Pollock Producers set a March 29 deadline for such proposals, in hope of attracting lots of creative ideas for marketing this versatile wild seafood.

“Wild Alaska Pollock is one of the most abundant and sustainable fisheries in the world,” said Craig Morris, chief executive officer of GAPP in Seattle. “It has a great story that should make it one of the most popular proteins om the planet.”

“Creating pride for wild Alaska Pollock is going to take us all, pulling together, and we look forward to these new partnerships building on the success of those projects the GAPP board has already funded this year.”

Those interested in potential partnerships with GAPP are asked to review the complete proposal submission guidelines available om the GAPP website, www.alaskapollock.org.