BBRSDA launches branding pilot project

A new test project to run through year’s end will test opportunities for promoting Bristol Bay sockeye salmon as a leading premium seafood brand.

The Bristol Bay Regional Seafood Development Association has launched the project online with, offering consumers and businesses selling seafood an education on Bristol Bay, its salmon and the people who harvest it.

The campaign target is Millennials, people in their mid 20s to late 30s whom the BBRSDA has identified as people who like healthy, sustainable food choices, knowing where their food comes from and believe in supporting foods that have those values.

The branding campaign was developed to also appeal to secondary demographics, including baby boomers, people in their early 50s to early 70s.

The marketing effort, which was slated to launch on Sept. 1, also will include point of sale materials, including recipe cards, recipe posters, printed fish wrap paper and stickers, branded bibs, specialty mugs, retail training, and working in partnership with Chefs Collaborative to promote Bristol Bay sockeyes as a leading premium seafood brand.

The colorful website, created by Rising Tide Communications in Anchorage, features recipes with photos, and lists links to 10 distributors and 11 processors in Alaska and Washington State.


The distributors include Favco, Fortune Fish Co, Global Seafoods, John Nagle Co, Orca Bay Seafoods, Pacific Seafood, Santa Monica Seafoods, Sea to Table, Seattle Fish Co., and Sherwood Food Distributors.  The Bristol Bay processors include Alaska General Seafoods, Copper River Seafoods, E & E Seafood, Icicle Seafoods, Leader Creek Seafoods, North Pacific Seafoods, Ocean Beauty Seafoods, Peter Pan Seafoods, Silver Bay Seafoods, Trident Seafoods and Wild Alaska Salmon and Seafood.